Tradeshow Booth Displays Are The Key To Visitor Response

The importance of tradeshow booth displays cannot be overstressed. They can attract visitors,

repel visitors or create a general mood of indifference. The time available with an exhibitor is too short: seven seconds to be precise. In these seven seconds a visitor can decide to enter a booth or walk past.

So, how does an exhibitor plan the booth display? The first is to familiarize yourself with the location of the booth. If the booth allotted to you happens to be a dead-end, or located behind a poorly lit pillar, get it changed. The best booths are those that are closest to the entrance.

The second is to create an open booth. Don't block the movement of visitors by placing a table in front of the booth. Let the visitors walk freely around the booth. Also, limit the number of chairs and tables placed in the booth. No one likes to stand behind unwieldy furniture to read what is written on the wall.

The third is to spread the display material evenly across the booth. Don't give the visitors a reason to stand at one place, and crane their necks to see a single exhibit. Let them walk around the booth without creating unnecessary clusters.

The fourth is to create a unified appearance. Avoid multiple colors or multiple textures. Ideally, the booth colors should be the same as exhibit colors; if not, they should complement each other.

The fifth is to put up more lights than your immediate neighbors. There is nothing more eye-catching than a bright, well-lit booth. A dramatic overhead sign that can be seen from a distance will make a visitor notice your booth. It may even encourage him to walk to your booth to find out the source of attraction.

The sixth is to go for fewer exhibits. Put your best graphics and photographs on display, but make sure that they are few in number. A visitor does not like to read too much text, and will be happy to see a striking photograph or a powerfully made graphic. So, you must invest in striking photographs and eye-catching graphics. Also make sure that the text that is used with graphics can be read from a distance.

Finally, you must consider the booth display as the key to the launch of a new product or promotion of existing products. For this, you need to position the product or images of the product prominently in the booth. You must also deploy trained staff to talk about the product.